Oscar Mayer: Say It With Bacon

Want to tell your dad you love him? Give him a pocket knife. Give him a cufflinks. Give him a money clip. But, first, give him bacon in a jewelry box.

EXECUTION TYPE: Digital/Social/Film

ROLE: Copywriting

TEAM: Dave Yankelewitz, Aaron Mosher, Michele Jaret, Jane Cronk, and Masataka Kawano

PRESS: ABC Nightline, ABC World News Tonight, Time Magazine, Creativity, Adweek, NPR Marketplace, New York Daily News, Bloomberg TV, Mashable, Gizmodo, Laughing Squid, Jezebel, and more

AWARDS: Effies, New York Festivals, Shorty Awards, Digiday Awards, Project ISAAC Awards, SXSW Interactive Awards, Cresta Awards

Case Study

Announcement Film

 

SayItWIthBacon.com featured descriptions of each gift set and the four Cs of bacon.

 
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Shareable e-cards gave bacon-loving luddites who missed the Twitter announcements a way to share something with their loved ones.

 
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