Google Primer
Primer is Google’s premiere mobile educational tool for businesses, marketers, and entrepreneurs around the globe. Over 10 months, I wrote dozens of its bite-sized, interactive lessons. crafted the app's marketing, social, case study, and website copy, and, most importantly, accelerated the app's push to promote greater accessibility for all audiences.
Execution Type: Mobile App / Digital Marketing / Social Marketing / B2B
Role: Lead Writer
Press on Accessibility Launch: Fast Company, CNET
App overview
Lesson card
Marketing email
Google Play Store screens
Desktop site