Oscar Mayer:
The Great American Bacon Barter

This socially driven road-trip fueled by Oscar Mayer Butcher Thick Cut Bacon received 335 million earned media impressions and worldwide engagement. The budget was so small, we filmed the intro video in my parents' house. The impact on culture was so big, we were a question on Who Wants to be a Millionaire?

Execution Type: Digital/Social/Film/Website
Role: Copywriting
Team: Dave Yankelewitz, Aaron Mosher, Megan Schulist, Ricky Anolick, Josh Chua

Awards: CLIO Awards, One Show, Cannes Creativity, FAB Awards, SABRE Awards, Digiday Awards, Bees Awards, Creative Media Awards, Project ISAAC Awards,; New York Festivals
Press: The New York Times, Wall Street Journal, Yahoo News, Huffington Post Business, Food, and Travel, AdWeek, Creativity-Online, Google Creative Sandbox, The FWA, and more
Game Shows: Wait Wait...Don't Tell Me!, Who Wants to be a Millionaire