Veuve Clicquot: 10th Annual Polo Classic
For this signature event, we created a 60-minute live stream that played on the front page of the New York Times. The content included a 28-minute polo match, jokes from Neil Patrick Harris, and a live performance by Alicia Keys.
Execution Type: One Hour Program / :30 and :15 Online Video Ads / Prerecorded Content Pieces
Role: Writing and Creative Direction
Team: Matt McGregor-Mento, Marion Lange
Style is a huge part of the event—so we enhanced our live coverage with films about a few attendees’ personal looks.
Most Americans know squat about polo. So we made this film.
We didn’t title it “Chukker or Sucka”—but we should have.